Domino Sugar is America’s Iconic sugar brand. But, the last decade hasn’t been great for sugar. Vilified by almost every imaginable group including the every important moms of the world, Domino and parent company ASR worked diligently to perfect a sugar that was less processed and promised to provide the same great sweetness in America’s baked goods. Relying on a heavy dose of public relations and promotion, and equal parts digital, social the Bright Red team literally took to the streets to help Domino Sugar penetrate new markets, new kitchens and a new place in the hearts and minds of American’s eager to bake with the assurance of more goodness in every bite.


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