Bright Red represents multiple interests for the Greg Norman Company. And, it’s Greg Norman’s Australian Grille that provide an awesome opportunity for creative to shine. It’s no secret that the restaurant category is never easy. It’s tough to differentiate. Almost impossible to cut through the clutter in competitive markets. And, the battle to increase AUV is a tough one. In this case, the creative approach has set the restaurants apart in the market and created an entirely new level of interest. In a day and time when its easy to argue that channels and platforms are critical to reach the audience it’s nice to know that creative can still be the great equalizer for clients.
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