It could be argued that Citizens and Northern Bank was a small, sleepy bank brand serving northern Pennsylvania and the bordering DMA’s in New York. But, in reality the bank had a strong, future minded executive team lead by a visionary CEO and they were ready to expand. Bright Red was hired to take a fresh look at the brand, and to help position the institution to a new audience without alienating the strong customer base. Using Momentum, the agency’s proprietary planning methodology the agency lead a rebranding effort that resulted in a new name, new position and a platform to expand into new markets. C&N is now poised for incredible new opportunities and management is engaged, energized an excited to use the new brand as a catapult for future growth.