Kelby One was established as the number one source for online instruction for photography, photoshop and any other platform that could improve the quality and presentation of personal and commercial photography. However, the overwhelming presence of instructional video on the internet and the ability to literally search for any form on online instruction created a huge ding in the Kelby One armor. The Bright Red team crafted a new approach to reenergize the brand, and create a stronger perception of the brand as a resource for superior everything related to photography. The objective was to slow the churn of Kelby loyalist turning to YouTube and other free sources and we achieved the objective and galvanized the brand.


1821 Miccosukee Commons Drive
Tallahassee, Florida 32308