We love Duck Donuts! Seriously, when you have a warm, fresh, make-to-order donut you will too. The brand that began as a small, single donut shop in Duck, North Carolina will open store #100 this year. Bright Red was engaged to help capture the brand essence, and raise the bar for advertising and franchise communications. Momentum Planning set the stage for a brand refresh. The disciplined approach provided an opportunity to create a unique position, a distinctive brand voice an a rally cry for the entire franchise community.