As a tool of individual expression, there is no instrument quite like the pen. It is pound for pound the most intimate and impactful means to an articulate and artistic end. So when we got our hands on a brand that embodies the very best of what writing can be, we wasted no time in proclaiming that there is power in the pen. And, much more importantly, we called attention to the undeniable fact that it is ultimately the holder who gives power to the pen. With very different qualities and distinct personalities for each member in our family of products, we expanded the universe of Pilot Pen to the point where writers and drawers of all kinds can realize their full potential in ink.