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Hotel du Pont

Hotel du Pont

Branding

How you re-invent a hotel that’s over 100 years old and position it for today’s contemporary traveler? The iconic HOTEL DU PONT, in Wilmington, DE, has hosted kings, queens, celebrities and all the social glitterati for over a century. Part of the legacy of the DuPont family, the hotel was being renovated and restored to its former grandeur.

The agency felt it was important to protect the heritage of the hotel, but make the brand equally impactful and modern. We used Momentum® Planning to take a deep dive into the history, goals and vision of the ownership, and developed a fresh platform – “The Grand Dame Has Her Swagger Back”—designed to make the hotel feel very today, without sacrificing yesterday.

Included in the brand identity work was a fresh logo, new color scheme, font, imagery and hotel collateral.

THOUGHTS
& IDEAS.

Fear is Better Than Respect

BY LOTENNA ENWONWU
When I was a boy, I heard “fear is better than respect”. I took it as you neede

Experience Matters: 3 Ideas For Hotel Brands

Hospitality marketers have been seeing customer experience rising in importance over the years. It’s even expected to overtake price and product

LET’S
CONNECT.

If you want to know more about the agency, how to become a client, or how you join our merry band of pirates, then send us a note. New biz emails go to Angela and new employees contacts go to Sheila. We’ll get back to you soon.



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