Gold Toe came to us as a storied brand in search of its next chapter. We found that while many consumers instantly recognized the gilded stitching, too few of them knew the name that’s behind the iconic threads. Even still, this classic brand of footwear has stood the test of time of so long that it has become a rite of passage for each generation in the pursuit of great ambitions. And so, with aspiration as our anchor, the only thing left to do was to find a way of showing these socks for the heroes that they have always been. Through both dramatically stark and playfully inventive visuals, the audience has never once lost sight of the product. Not on our watch.
TALLAHASSEE, Fla. – Aug. 20, 2018 – Liz Paradise joins Omnicom’s Bright Red, a Tallahassee-based hyper-integrated marketing communication