Domino Sugar

Domino Sugar

  • TV
  • .
  • Digital


Domino is one of America’s iconic sugar brands, manufacturing white granulated and brown sugar products for over a century. In the face of mounting public pressure around obesity and other health issues, Domino decided to innovate with a groundbreaking new product type: a sugar that is less processed than white granulated sugar, but mixes and bakes with the same consistency. The resulting product – Domino Golden Sugar – launched in 2019 with a fantastic integrated campaign to get consumers to “Go Golden!”.



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