How do you refresh a beloved brand that has served generations of consumers, positioning it for the future without losing its rich heritage?

We discovered a core truth around the long-standing relationships between the bank and its customers and used this insight as a basis for a fresh platform. In addition, the strategy acknowledges the growing implications of lifestyle and simplicity in banking, which became a cornerstone of our efforts to refresh the brand identity.

The agency crafted a refreshed brand platform to provide fresh focus and a renewed energy within the organization. The agency recommended a new, more contemporary identity with a simple approach that could also be applied in new markets. The name Citizens & Northern was simplified and the new identity was built around “C&N” with an emphasis on the ampersand to signify the value and importance of the relationship with customers. The new identity was applied to internal and external communications, marketing, and the physical identity.



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