There are two truths in the travel industry. Truth number one: if you can get people to experience somewhere for themselves, they are more likely to fall in love with that place. Truth number two: if you can point visitors in the direction of unique encounters, then you can bring your destination to life for them. Using a first-person perspective in our advertising, while taking every opportunity to call out the singular elements that make Cayman incomparable, we helped the islands bring new meaning to a word they’ve been using for years. In our hands, the idea of “Caymankind” came to represent the specific adventures that you as an individual can come and discover for yourself.