Momentum is a highly disciplined process to clarify your ambition and develop fresh, new thinking to
generate growth. Our clients gain Momentum, and a larger share of the future.
The way we look at your world, and the current situation.
Trends, insights and analysis that create opportunity for growth.
How you will be positioned to gain a larger share of the future.
Momentum® is our proprietary process that super-charges strategy and gives it wings. It’s our 360-degree look at the landscape, identifying the TRUTHS a brand must face before digging into the consumer’s head for INSIGHTS to understand the energy and emotion around the brand or category. From there we create a brand’s AMBITION — the stake in the future that elevates the brand to a higher order place in the consumers mind. And from there we develop the MOMENTUM idea itself – a fresh perspective on the brand or category that propels the brand forward.
Establishing direction and adding MOMENTUM.
Agency teams work through a highly disciplined process intended to identify opportunities, overcome challenges and accelerate growth.
Actually, we prefer to call it MEDIA ARTS.
We believe anything between you and your audience IS media. So, we put no limits on the playing field for our creative teams. Go forth and create!
A whole new brand of public relations.
PR is tough to actually define at Bright Red. It’s one part strategy, one part creativity, mixed with incredible execution that sets our PR team apart.
Full-service media teams plus Omnicom power.
Online, offline and everything in between. A full compliment of in-house media resources and technology supported by $30 billion of Omnicom media clout.
It’s not digital first. It’s digital always. 24 / 7/ 365 / 360
Our digital teams can go toe to toe with any digital only firm in the business. Strong strategy complimented by leading edge technology and impeccable delivery in any digital landscape.
Hospitality marketers have been seeing customer experience rising in importance over the years. It’s even expected to overtake price and product as the key brand differentiator in 2020. How does that affect travel brands whose entire business is already based on customer experience? And the ‘experiential’ economy is quickly morphing into an even deeper ‘transformational’ economy, as people seek to improve their lives - their selves, their very beings – with their brand interactions.,
TALLAHASSEE, Fla. – Aug. 20, 2018 – Liz Paradise joins Omnicom’s Bright Red, a Tallahassee-based hyper-integrated marketing communications firm, as the first Chief Creative ...